Discover Mavryk’s Role in Building Sportzilla 🏎️.
Sportzilla is Lahore’s second karting club, offering karting alongside multiple entertainment experiences. Despite having massive potential, the brand was underperforming across every major touchpoint—branding, digital presence, footfall, and perception.
MAVRYK joined Sportzilla on 1st March 2024 with one clear objective:
to turn Sportzilla into the best karting and entertainment club in Pakistan.
When MAVRYK joined Sportzilla, the brand was at its formative stage. The first plan of action was foundational rather than promotional. The focus was to build the business as a brand, not just a venue.
Our first move was not execution – it was clarity.
We developed a complete blueprint and growth strategy, detailing:
Brand positioning and perception
Visual identity and brand guidelines
Content direction and storytelling framework
Marketing and paid ads structure
Operations and customer experience improvements
This blueprint became the foundation for every decision that followed.
During our audit, we identified critical gaps holding Sportzilla back:
❌ Extremely low and irrelevant footfall
❌ Poor ambiance and questionable hygiene standards
❌ Weak brand identity and inconsistent visuals
❌ Fake followers (13K) with no real engagement
❌ A poorly built website with no conversion intent
❌ No Meta Ads structure or business portfolio
❌ Limited awareness and the wrong target audience
❌ Food quality and experience not aligned with the brand promise
In short, Sportzilla lacked trust, identity, and direction.
We executed a full-scale brand, marketing, and operational overhaul:
Designed new brand guidelines and fixed brand inconsistency
Rebuilt social media presence (visuals, bio, content tone)
Took over all graphic and creative direction
Revamped ambiance, hygiene, and food experience
Built a proper marketing strategy and ran multiple paid campaigns
Converted 13K fake followers into 40K+ real, organic followers
Redesigned and optimized the website
Implemented SEO and optimized Google My Business
Streamlined operations for a seamless customer experience
We didn’t just market Sportzilla – we rebuilt it.
The results spoke louder than any promise:
✅ 40K+ organic followers with 4M+ monthly views
✅ Massive improvement in daily and event-based footfall
✅ Engaging Audience
✅ Successful karting championships with brand collaborations:
Red Bull
Ranchers
Jazz
Vohra & Saigol
Hobby Lobby
Jawa Paints
The Retro Bar
Auto 711
Z Payso
M Power
Discover Pakistan
PakWheels
✅ High-profile presence including Suneel Sarfaraz Munj
✅ Large-scale corporate events with brands like Coca-Cola and Foodpanda
✅ Regular events and internships hosted by LUMS
✅ Introduction of high-performing campaigns:
Drop of the Month
Name Deals
Interactive Challenges
Sportzilla became a go-to destination, not just a karting track.
